30 Content Ideas for Founders Who Hate Content

The #1 reason founders don't post is "I don't know what to say." Here are 30 ideas pulled straight from the experience you already have.

Your expertise

1. The one thing in your industry everyone gets wrong.
2. A framework you use to make decisions.
3. The mistake you made that taught you the most.
4. A belief you changed your mind about.
5. How you'd explain your job to a 12-year-old.

Your story

6. Why you started the company (the real reason).
7. The lowest point and what got you through it.
8. A conversation that changed your trajectory.
9. The first version of your product vs. now.
10. A day in your life the unglamorous version.

Your takes

11. A contrarian opinion you'll defend.
12. Something your industry overvalues.
13. Something your industry undervalues.
14. A prediction you're willing to make.
15. A "hot take" that's actually just common sense to you.

Behind the build

16. A hiring decision and what you learned.
17. How you run a specific meeting.
18. A tool or process you swear by.
19. A number from your business and what it means.
20. A customer story (anonymized) that stuck with you.

Teaching

21. A 60-second lesson from your expertise.
22. A myth debunked.
23. A "starter pack" for someone entering your field.
24. Three books that shaped how you think.
25. The question you get asked most answered.

Formats that always work

26. A reaction to something in your industry.
27. A "two truths and a lie" about your job.
28. A before/after of a decision you made.
29. A list: "5 things I'd tell my year-1 self."
30. A simple, honest answer to "what do you actually do?"

How to use this

You don't need all 30. Pick the 10 that make you think "I have something to say about that." Those are your first batch. Record them in one session. The system turns them into a month of content.

The ideas are already in you. The system just gets them out.